七夕（七夕，Qi Xi）－通常被稱為中國情人節－是農曆七月七日。 2026年八月下旬，七夕降臨。台灣以傳統儀式與現代浪漫相結合的方式慶祝這個古老的節日，使其成為台灣一年中最具文化魅力的節日之一。
牛郎織女傳說
Qixi is rooted in one of China’s most beloved folk tales: the story of Niulang (the Cowherd) and Zhinü (the Weaver Girl) — two celestial beings separated by the Milky Way who are permitted to meet just once a year, on the 7th night of the 7th lunar month, when a bridge of magpies forms across the sky for them to cross.
織女是玉皇大帝的女兒，也是編織女神－她的星星是織女星；牛郎星是牛郎星。傳說在七夕之夜，如果你仰望天空，兩顆星星距離最近，銀河在它們之間流動，就像宇宙河流將它們分開。
寺廟祈求愛情
In Taiwan, Qixi is strongly associated with prayers for love, marriage, and romantic happiness. On Qixi day, Qiyue Temple (Red Rope Temple) complexes and temples dedicated to the Yuelao deity (the “Old Man Under the Moon,” the divine matchmaker) are packed with young worshippers making offerings and praying for love.
優惠板塊通常包括：
- Fresh fruits (especially longans and lychees)
- 鮮花、化妝品（女性贈送，代表對美麗和愛情的關懷）
- Incense and candles
- 代表財富和禮物的紙祭送給天上的戀人
台灣獨特的七夕傳統
祈巧
One of the original Qixi traditions is qiqiao — “praying for skill” — in which young women pray to Zhinü (the divine weaver) for skill in needlework, domestic arts, and creativity. Traditionally, women would thread needles by moonlight as a demonstration of skill and a prayer for dexterity.
尋找喜鵲
台灣民間傳說七夕夜，喜鵲飛上銀河，為天上有情人架起橋樑。七夕這一天看到喜鵲被認為是愛的美好預兆。
作為遊客體驗七夕
- Visit a Yuelao temple (the most famous in Taiwan is in Xingtian Temple area in Taipei) during Qixi day to witness the scale of offerings and the atmosphere of romantic hope
- 許多台灣餐廳和飯店都提供特別的七夕浪漫用餐套餐——提前預訂，因為這是一年中最受歡迎的約會之夜之一
- Traditional red thread bracelets (representing the “red thread of fate” connecting destined lovers) are sold at temple stalls during the festival — a meaningful and portable souvenir
七夕與西方情人節
台灣慶祝 2 月 14 日（西方情人節）和七夕，為情侶提供了兩個一年一度的浪漫時刻。七夕夜更傾向於文化和精神導向，而西方情人節則更商業化。這兩種情況下，餐廳都訂滿了，鮮花價格也大幅上漲——如果您在這兩種情況下前往，請提前預訂。
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