Wednesday, 28/10/2026
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Vietnamese Travel Blogger Phan The Anh

Who is Phan The Anh? Phan The Anh (Phan Thế Anh) is a Vietnamese travel blogger, marketing lecturer at Eastern International University, and founder of VoyageBlogger.com, known for Taiwan and Asia travel guides. He earned his PhD in Taiwan and his MBA in South Korea, and he is the author of the travel book Để Tuổi Trẻ Là Hành Trình Đẹp Nhất.

Quick facts

RoleDirector of the Marketing Program and lecturer, Becamex Business School, Eastern International University (EIU), Vietnam
PhDMarketing, National Yang Ming Chiao Tung University, Taiwan
MBAMarketing, SolBridge International School of Business, South Korea
Travel focusTaiwan, South Korea, Japan, Hong Kong, Sri Lanka, Vietnam
BookĐể Tuổi Trẻ Là Hành Trình Đẹp Nhất (Taiwan travel and Vietnamese youth)
ResearchConsumer behavior, tourism, influencer marketing. Google Scholar profile
Business contactlecturer.anh@gmail.com

Travel work in Taiwan

Phan The Anh has worked on tourism projects in Taiwan with the Taiwan Tourism Bureau, the Taiwan Forestry Bureau and media campaigns under Taiwan Excellence. He was invited to Taiwan’s Presidential Office as a guest at an event promoting Taiwanese tourism to the international community. His Taiwan guides on this blog cover visas, itineraries, seasons, food and hotels for Vietnamese and international travelers.

Tourism Ambassador of Busan

Phan The Anh was appointed Tourism Ambassador of Busan, South Korea. In this role he introduces Busan to Vietnamese audiences and supports tourism exchange between the two countries.

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In the press

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Academic work

Phan The Anh is a marketing lecturer and researcher. According to his Google Scholar profile (checked October 27, 2026), his work has 565 citations, an h-index of 15 and an i10-index of 22. The full publication list is on Google Scholar.

Tourism and hospitality research

  1. Travel bloggers, responsible tourism, and sustainable mobility: the role of influencer–product congruence in promoting electric transportation use in tourism settings
    TA Phan, MT Pham, TA Tran-Pham, HP Tran
    Tourism Recreation Research (2026)
  2. LGBTQ+ TikTok influencers: Shaping travel engagement and destination appeal
    NA Pham, TA Phan
    Journal of Vacation Marketing (2025)
  3. Status, Stories & Stays: How Influencers Turn Luxury Hotels into Must-Book Destinations
    TA Phan, HP Tran, N Phan
    Journal of Quality Assurance in Hospitality & Tourism (2026)
  4. When fairness outweighs AI: empowering hotel reception employees
    TNN Pham, TA Phan, TMD Vo
    The Service Industries Journal (2026)
  5. Facebook user-generated content and tourists’ destination intention in Vietnam
    TA Phan, THT Nguyen, MC Nguyen
    Journal for Global Business Advancement 16 (4), 559–581 (2024)

Most cited works

  1. AI with a Heart: How perceived authenticity and warmth shape trust in healthcare chatbots
    TA Phan, VD Bui
    Journal of Marketing Communications (2025)
  2. Chasing the scarcity: How fear of missing out and motivations drive willingness to pay in collectible markets
    TA Phan, TH Tran
    Journal of Marketing Communications (2025)
  3. The effect of emotion type and similarity of experience on consumers’ willingness to pay for cause-related products: Construal level perspective
    CC Luan, TA Phan
    Journal of Consumer Behaviour 23 (2), 808–824 (2024)
  4. Immersive technology and cause-related marketing: The role of personalization and value co-creation
    CC Luan, TA Phan
    Journal of Consumer Behaviour 23 (3), 1574–1596 (2024)
  5. Enhancing educational outcomes through strategic guest speaker selection: A comparative study of alumni and industry experts in university settings
    TA Phan, THN Vu, NTN Vo, TH Le
    Business and Professional Communication Quarterly (2024)
  6. Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers’ risk tolerance
    CC Luan, KL Chen, CY Ko, PM Lin, TA Phan
    Journal of Consumer Behaviour 23 (4), 1979–1994 (2024)
  7. “Hey AI, what should I eat?” Navigating skepticism and trust in AI-powered meal recommendations through personalized persuasion
    TA Phan, THT Nguyen, C Nguyen
    International Journal of Human–Computer Interaction 42 (12), 9073–9085 (2026)
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